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UX Without UI

Empower others in your teams with critical thinking and design methods that add value through the 4 intersections of "UX Without UI"

See how to promote critical thinking and design methods in your teams to add value through the 4 intersections of "UX Without UI":

  1. DATA
    Get respect by generating flexible Data-driven personas, be more concerned with designing the API’s and help product managers and executives figure out what are the best pieces of a project to automate while embracing the human impact. This is the best way to harness data to coach teams to seriously consider the questions: “who are we designing for and what are they doing?”
  2. PURPOSE
    Generate ideas around value proposition for products, consider emerging technologies such as weak AI and voice but really focus on implementing flow, and answer the following question: “Why are we doing this?”
  3. STORY
    Tell the whole story by bringing the team together through rough drafts/story boards that use the previously generated personas which the team bought into, seek conflicts and ethical issues and settle those through participatory design techniques and eventually pairing to build the vision. Addresses issues around “How are we doing this?”
  4. FLOW
    Finally, put everything together to be able to articulate the vision and its many opportunities through journey maps that express the user flow and communicate value, answers the question: “When and where are they doing this?”



Your Instructor


Luis D. Rodriguez
Luis D. Rodriguez

Luis is based out of the DC Metropolitan area but is heavily involved in meaningful projects that have a global reach, whether they are in IoT, design or community service. He combines his training in design and screenwriting with experience across many industries from early online startups to education technology. He always looks to emphasize connectivity and purposeful design in teams or projects he joins.


Course Curriculum


  Introduction
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  Purpose
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  Story
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  Flow
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  What's next
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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